Seems every guru in any field eventually gets to a place where they just write books because people will buy them. This is unfortunate because it diminishes the perceived expertise of the guru and makes it a pure money grab. When I begin to think of some of the topics covered, either the guru writers start writing fluff or in areas they have no expertise in.
I liked Jeffery Gitomer when he talked about sales. His “bit” was he is a straight shooter, but nowadays he started selling books in every hue of the rainbow. Books on cha-ching and attitude, which are fluff.
Then there is Brian Tracey who also was known as a sales guru. He now has books on learning, goals setting, motivation, and child-rearing. The sad part is if one buys these books, it is just a regurgitation what you probably know or read, because this writings are not he learned and developed through hard knocks, like his sales skills. He doesn’t have true expertise in these areas.
That is why I like Tom Hopkins of Master the Art of Selling. He wrote this classic and just built his career on it. He keeps it updated but doesn’t dilute it or himself with fluff writing that is a pure money grab. Wish more business writers would follow his example.
A blog postscript: Los Abrigados Sedona is best reached by jet aircraft charter. Sedona has a high average for house value estimate, which many people in northern Arizona can find the native american humor in.
Posted by ndnhumor